• Tambi Lane

Updated: Feb 11, 2019

By now, anyone on a social media platform has heard the term “Personal Branding and Social Media Content” thrown around. If you’re like me, trying to show your best self is intimidating, feels somewhat vain, and lets not talk about our fears of being in front of the camera.

Why should you have a personal brand?

Establish credibility. Your personal brand is your unique promise of value and as long as you add this value to others on a consistent basis, you are gaining trust and credibility. This trust will be your best and cheapest promotional activity, as word travels fast when you do great work!

If you have a business and market yourself online, it’s become a necessity to keep those images and social content looking good. It’s peoples first impression of you. Most people I talk with think they can’t afford a “personal branding session” and their iPhone photos will work just fine. In some cases that’s true. Not many can afford a photographer to follow them around and snap professional images of your every day life, but sprinkling them in definitely gives your brand a look that says “pro” like your old iPhone photos just cannot.

When we look like we know what we’re doing… lets be honest… at some point in our entrepreneurial adventure we all feel like we’re over our heads, faking it on the daily and have NO IDEA what we're doing, or if we're doing it "right". Personally, I think the old saying says it best... " YOU DO YOU!" There is not one other person on the planet that can do your business like you. Instead of feeling overwhelmed, and intimidated by all of the other people out there doing the same thing; Im here to tell you, they're not you. They'll never do it just like you. You my friend, are in a category ALL YOUR OWN! Forget those copycats. Stop paying attention to what everyone else in your field is doing. Your people will find you. You'll attract your best clients, and you wont really have to try, because your just being YOU!

In this digital world of today, photographs are the first impression people get of us. We have very few opportunities to show them our best. They've never met us in person. They “insta-stalk” us for awhile, pay attention to the fun we have, to the life we lead and in a lot of cases, want to be a part of it with us… if you’re doing your job right. We are all out there looking for instant gratification. We're scrolling without reading the content and the only thing to catch most people is a FANTASTIC image. Once you have that, and can get their attention for just a moment, then you get to "wow" them with your brains.

Here are a few tips to get your started thinking about why a Personal Branding Session is what you and your business need.

1. What impression do you want to give of you and your business?

2. What story should your website & social media tell about you, your background and experience.

3. What energy does your site need more of?

4. What do you offer that they cannot find ANYWHERE ELSE?

The majority of selling anything, is selling yourself first. People today want to feel like they know you. They want to be a part of the fun. They want to be friends with you. They WANT to support you, be inspired, feel connected, and "find their people."

Everyone on the outside wants a look in. So what do you photograph in a Branding Session? We photograph you. We photograph your daily tasks. The details of your business that make you uniquely you. Do you create something? Photograph the process. Do you give people a service? Photograph you doing what you do! Do you spend your workdays on your laptop in your favorite coffee shop? Or brainstorming your next big idea in the Central Oregon wilderness?

Here are a few photos from one of my FAVORITE Branding Sessions as of late, with artist MLEJay.

Artist, MLEJay and I spent the day together. She loves adventure, the outdoors and finds inspiration for her art from her surroundings. We loaded the car, picked out several of her favorite art prints, and headed first to her studio. I photographed the details. The every-day-mess. The paint, the paper, the every day stuff that people don't get to see unless they work with you. To you, its just your tools. To your clients, it's a peak inside, and they want to know what they're getting before they hire you.

Our next stop was our beautiful Central Oregon wilderness. MLEJay's art is whimsical, colorful and (at least for me) puts a smile on your face just looking at it. For MLEJay, adventure does the same thing, so it was a natural option on where we would spend most of our time.

Here are a few others from another Branding Session with Social Media Guru, HollyJustHolly at With Soul, social media agency.

Recognize anyone? It's me! I freelance graphic design and digital marketing services. HollyJustHolly is one of my favorites to work with.

Are you convinced yet? Let me help you. We’ll just hang out… I’ll bring my camera and you can show me what you and your business are all about. So, are you ready for a Personal Branding Session?

Lets chat! I will help you find your best self and show it to the rest of the world in photographs, doing what ONLY YOU, do best!

-Tambi Lane

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